55% of Brand Ambassadors Prefer Facebook
This is great news for most brands that have focused the majority of their social marketing efforts on Facebook rather than the runner ups. It's obviously not smart to ignore any social media site that has a large user base but when it comes down to time and money brands have played their cards correctly. Especially in regards to engaging ambassadors, who are the most influential of consumers a brand has on board.
Don't be fooled though...the other players (Twitter, Google+, Tumblr) do offer a great alternative to consumers who may already be getting bored with Facebook now that it's been several years in the making. But those seem to be the minority at this point so it makes perfect sense that brands are still pumping resources into the top player in the game.
